Trojan Jumps on “50 Shades of Grey” Bandwagon With Parody Ad

Jumping on the band wagon of the upcoming launch of 50 Shades of Grey, Trojan has recently developed its own parody commercial entitled “50 Shades of Pleasure.”

As Valentine’s Day approaches in the US, the debut of the film 50 Shades of Grey, based on the incredible popular erotic book series, is creating a lot of buzz. And Trojan is the only notable condom brand leveraging this movie launch to cash in on the potential increase in sales.

In the online short ad, apparently done in house at Trojan, a couple recounts their sexual misadventures to a therapist in couples therapy. Several entertaining stories emerge, such as the man’s never actually reading the book, self-injury at the hands of a whip, a bizarre “safe word,” and a misunderstanding involving a ninja costume. At the end of the spot, we see the tagline “Get out of the grey area, into 50 shades of real pleasure,” hero’ing Trojan’s line extensions of vibrators and lubricants – all expected to see a boost in sales over the romantic holiday.

A 15-second version of the video will be played in select AMC and Regal theaters starting next week. Trojan shared the longer version with its social media audience and on its YouTube page here.

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