South African Government Steps Up with a Real Choice

Due to declining rates of condom use in South Africa, the Government has decided to make some fundamental changes to their public-sector brand “Choice” to encourage uptake.  Coming out of recent research, they have decided to launch a grape-flavored variant targeting students at tertiary educational institutions around the country this year.  The hope is that with an actual choice, between Grape-flavored and smelly latex flavor, students will be encouraged to try and adopt them into their sex life.

Read the recent article announcing the launch from the Times Live website below:

Grab a bunch of condoms

Katharine Child | 13 March, 2015 00:36

What is purple, grape-flavoured and soon to be found at South Africa’s universities and colleges?

The new government “Choice” condom, which finally offer users a choice.

About 2million of the new condoms will be distributed to students at tertiary institutions in the coming months.

The Department of Health launched the flavoured condoms yesterday.

Health Minister Aaron Motsoaledi said if uptake was high, yellow banana-flavoured and red strawberry-flavoured condoms would be distributed next.

He said the department wanted to monitor the youth’s interest in the grape condom before spending money on new flavours or textured condoms.

Focus groups conducted by the government revealed that young people were not using the ordinary, free Choice condom, reporting that it was “not cool”.

Doctor Kevin Rebe of Anova, an NGO that runs clinics for gay men, has long criticised the Choice condom, calling it the “no-choice” condom.

He welcomed the “exciting” move yesterday. Anova clinics offer people condoms in different sizes and flavours, including black condoms.

“I believe condoms are more than just a prevention tool. They have the ability to be fun and pleasurable and enhance responsible sex,” Rebe said.

South West Gauteng College student Desmond Mudau said he was excited to “try the purple condom and see if it was better than the ordinary one”.

His friend, who asked to be anonymous, said he would prefer condoms of different sizes.

Motsoaledi said teens still in school were also having sex and risked pregnancy, abortion and death. “Parents do nothing and that is not an option,” he said.