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New Trust “Kuwa True” Campaign Live

Above: New Trust “Kuwa True” Campaign Web Banner Despite a storied history of…

A Condom That Tests for STDs Just Before Sex

Just last week, I was joking with some colleagues about whether we could…

Malawi Embraces Total Market Approach for Condoms

  Last week I had the opportunity to present as a panelist during…

Sex Sells…Preventative Cancer Screening!

It seems in the past several months, public health institutions are reaching out…

BuzzFeed Condom Flavor Test

BuzzFeed Blue, the quick DIY, how-to, or how stuff works online media stream,…

Duo Condoms Leverage Emoticons for Universal Condom Design

In a world of many languages, there is a constant struggle for brands…

Why Aren’t Condoms More Pleasurable?

I normally read through the latest literature, synthesize my findings, and write my…

Facebook’s Creative Accelerator Side-Steps Taboo with Targeted Social Media Strategy

How can you encourage Indonesians, the largest Muslim country on earth, to 1)…

Manage Your Portfolio through Brand Rationalization (aka. How to Kill a Brand)

This week I want to explore a topic that’s rarely talked about but…

South African Government Steps Up with a Real Choice

Due to declining rates of condom use in South Africa, the Government has…

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Recent Posts

  • Manage Your Portfolio through Brand Rationalization (aka. How to Kill a Brand)
  • South African Government Steps Up with a Real Choice
  • Do Brands Matter in Africa?
  • The New Trend in Condoms: Feel Good Condoms
  • Some Thoughts on Nudge Theory

Recent Comments

Kate Walton (@walton… on First Taste of Kampala
Meet Condom Collecti… on Welcome to the Condom Col…

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  • March 2015
  • February 2015

Categories

  • Brand Rationalization
  • Cost Recovery
  • free distribution
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  • Malawi
  • Regional Brands
  • regionalization
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  • Uganda
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Recent Posts

  • Manage Your Portfolio through Brand Rationalization (aka. How to Kill a Brand)
  • South African Government Steps Up with a Real Choice
  • Do Brands Matter in Africa?
  • The New Trend in Condoms: Feel Good Condoms
  • Some Thoughts on Nudge Theory

Recent Comments

Kate Walton (@walton… on First Taste of Kampala
Meet Condom Collecti… on Welcome to the Condom Col…

Archives

  • March 2015
  • February 2015

Categories

  • Brand Rationalization
  • Cost Recovery
  • free distribution
  • local insights
  • Malawi
  • Regional Brands
  • regionalization
  • Social Marketing
  • Uganda
  • Uncategorized

Meta

  • Register
  • Log in
  • Entries feed
  • Comments feed
  • Blog at WordPress.com.
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