Last Friday was the celebration of the Trust’s “Kuwa True” campaign launch here in Nairobi, culminating in a takeover event at Natives Bar N Grill. The event was packed with lovers of Trust, with celebrity DJ Kaytrixx spinning sets all night long, featured surprise Kenyan artist appearances, a contest to win a scholarship to a DJ academy, a dance competition, a best dressed competition, photo booth, and much more.
A true “through the line” event, it connected users and fans of Trust to one another, linking social media, music, and activation through relevant contests and ways to engage with the brand – a complete engagement event that resulted in significant media coverage and social media buzz.
Check out some of the pictures below from the event! Stay tuned for more as the Kuwa True campaign evolves in Kenya and we report on other excellent work throughout the region.
Check out the Trust facebook page for over 200 photos from the event and to stay in tune with Trust condoms.
