Trust Kuwa True Takeover Event in Nairobi


Last Friday was the celebration of the Trust’s “Kuwa True” campaign launch here in Nairobi, culminating in a takeover event at Natives Bar N Grill.  The event was packed with lovers of Trust, with celebrity DJ Kaytrixx spinning sets all night long, featured surprise Kenyan artist appearances, a contest to win a scholarship to a DJ academy, a dance competition, a best dressed competition, photo booth, and much more.

A true “through the line” event, it connected users and fans of Trust to one another, linking social media, music, and activation through relevant contests and ways to engage with the brand – a complete engagement event that resulted in significant media coverage and social media buzz.

Check out some of the pictures below from the event!  Stay tuned for more as the Kuwa True campaign evolves in Kenya and we report on other excellent work throughout the region.

This slideshow requires JavaScript.

Check out the Trust facebook page for over 200 photos from the event and to stay in tune with Trust condoms.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s