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Truth About Global Brands

McCann Introduces Deep Globality to Inform Global Brands with Local Aspirations

‘To go global or to go local, that is the question.’ Well, it…

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Manage Your Portfolio through Brand Rationalization (aka. How to Kill a Brand)
South African Government Steps Up with a Real Choice
Do Brands Matter in Africa?
The New Trend in Condoms: Feel Good Condoms
Some Thoughts on Nudge Theory

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	Kate Walton (@walton… on First Taste of Kampala
	Meet Condom Collecti… on Welcome to the Condom Col…

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February 2015

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Brand Rationalization
Cost Recovery
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Recent Posts

Manage Your Portfolio through Brand Rationalization (aka. How to Kill a Brand)
South African Government Steps Up with a Real Choice
Do Brands Matter in Africa?
The New Trend in Condoms: Feel Good Condoms
Some Thoughts on Nudge Theory

Recent Comments

	Kate Walton (@walton… on First Taste of Kampala
	Meet Condom Collecti… on Welcome to the Condom Col…

Archives

March 2015
February 2015

Categories

Brand Rationalization
Cost Recovery
free distribution
local insights
Malawi
Regional Brands
regionalization
Social Marketing
Uganda
Uncategorized

Meta

Register
Log in
Entries feed
Comments feed
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